Sunday, March 16, 2008

Will Ustream Be a Podcast Killer? Roland Frasier and Perry Belcher

We pretty much all know about Podcasting now and lots of businesses have jumped on the Podcast bandwagon to get their message out to the masses.

But, have you heard about the video equivalent of Podcasting? Well, kind of the video equivalent anyway. There's a smart startup out there called Ustream that has the attention of the venture capital crowd and with good reason.

I'm talking about Ustream.tv. What is Ustream.TV?

Well, according to their site...

"Ustream is a platform that provides live interactive video for everyone. Anyone with a camera and an Internet connection can use Ustream to broadcast to a global audience."

Additionally, the site claims to be...

"SPAM Free...Safe and Secure Site... Parental Controls for Minors... Privacy Settings - Puts You In Control... ZERO Tolerance For Inappropriate Behavior"

So, what's not to love? What if you could create your own LIVE broadcasts of video from anywhere in the world? Well, with Ustream now you can and it seems to be pretty easy.

I signed up in just a few minutes to create the Roland Frasier TV Show, which you can find at...

http://www.ustream.tv/mybroadcasts/design/roland-frasiers-tv-show

Now, I have encountered a few challenges so far, and I'll keep you up to date as I try to work through them. First, there is no template that I can yet find that makes customizing the Ustream.tv show page easy.

They give you all sorts of customization options, but it's kind of like MySpace.com on crack because you are choosing all these colors for all these different areas of the show page screen without really knowing what will look good.

Then, you have to click the "Preview" button to see what they are going to look like. That's a little "clunky" for me. I'd much prefer to have some graphic design whizzes cook up a bunch of cool looking themed templates that I could select from, with the ability to screw it up with customization options after the fact.

Of course, their not having this, not that I can find yet anyway, does create entrepreneurial opportunities for others! Bring on the templates!

Anyway, if you want to start your very own live tv show over the Internet, it would appear that Ustream.tv offers a compelling option.

YouTube also also some stream capability, feel free to check out Perry Belcher for some streamed marketing videos.

1 comment:

Roland Frasier said...

Just following up here to say that Ustream.tv replied to a similar post I made at www.RolandFrasier.wordpress.com and I am very impressed with that kind of customer service.

Kudos to Ustream.tv for their attention to service and detail.